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 5 essential tips to help small business owners write their first blog post

 5 essential tips to help small business owners write their first blog post


Do you want more sales? Erm, yes please! It’s time to write your first blog post, lovely.

To increase the number of customers buying your products or services you need more people knowing about your business, more visitors to your website, and more people on your list. How can you achieve all this? Blogging can play a massive part.

Blogging for business can bring more people to your website via Google, increase your followers on social media because you have lots of juicy content to share, show that you’re an expert in your field and help to convert those website visitors into hard, cold cash. And let’s face it ladies, however much we love what we do, passion doesn’t pay the bills.

But I can’t write!

Yes you can, glitter bug. Your passion for what you do enables you to write amazing blog posts. Think about when you talk to your customers. If you can have a conversation about your services and products and explain how they will help your customer to achieve their goals, you can put this down in words. Break down all the topics you could possibly write about and you’ll have a huge number of potential blog posts.

Ready to get started? Take a deep breath and read on.

Five essential tips for writing your first blog post

1 – Write an outline

Staring at a blank page, or screen usually in our case, is a nightmare. Some people advocate doing a brain dump to start off an article. This is where to just start writing whatever comes to mind.  But as a busy one-woman band this is likely to take way too much time. You could get caught up writing and then you’re left with reams of potentially unusable material that you have to sift through and edit. Not fun, not to mention a drain on your precious time.

I recommend starting to write a blog post by creating an outline. Decide what you want to cover in your article and write these down as headings – don’t worry about the wording now, you can change them later.

2 – Use bullet points

Under each heading write four to five bullet points for what topics will sit under that heading. These don’t even have to be fully formed sentences, just make sure you’ll be able to understand what you meant when you refer to your notes later!

Include sections for introduction and conclusion. Even if all you write is ‘explain what I’m going to be talking about’. This is enough of a brief for you to expand on later.

3 – Do research to back up your points

Now’s a good time to do your research; finding articles that you can reference to back up your statements. Add in the points you want to include under the correct section heading. I would normally copy and paste statistics or quotes, making sure to also paste in where I got the information from so I can reference it in the blog post.

4 – Start writing underneath your headings

To make sure you cover each point, start writing under the headings from your outline, leaving the bullet points there for reference. When each point is ticked off, you can delete that bullet point. This is a really good way to make sure you cover off everything you want to in a blog post, it also stops you going off on a tangent and keeps your writing focused.

5 – Proofread and edit a day later

Proofreading your own work is a nightmare. You know what you’ve written so it’s really easy to miss typos, grammatical errors, etc. Once you’ve written your first draft of your blog post, leave it alone for about a day. When you come back to it, your words are no longer fresh in your mind so it’s much easier to proofread.

Are you ready to start writing your first blog post? I’d love to read it. Leave a link in the comments below and I’ll mosey on over and have a read!

Want to learn more about blogging for business? Sign up to my mailing list and you’ll receive a monthly newsletter and a FREE 16-page ebook – An Introduction to Blogging for Business. Learn everything from why blogging is important, to choosing blog topics and tips to help your posts get found by your potential customers.

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