When it comes to your website, ‘content’ refers to pages, videos, photos and blog posts. It’s what helps turn website visitors into paying customers.
It’s your content’s job to work hard for you. Each piece of content needs to have a purpose. This is where your content strategy comes in.
Having a strategy and a content plan in place means no more sitting in front of a blank screen wondering what to write. It means knowing when each piece is going to be published and where and when you’re going to share it.