A common mistake amongst micro businesses is to set up a Facebook profile for their business. Instead, it’s necessary to create a page. This is the most professional way to market your business on Facebook and it opens up the features that the social network offers to businesses, which you wouldn’t get otherwise.
Your Facebook profile is your own personal profile. With a profile you’d have to put in your business details as if they were a person’s, including a gender and date of birth. For some this will sound immediately odd but for others this is the most basic way they can think of to set themselves up a business presence on Facebook.
What you might not realise is that creating a personal profile that’s not actually for a real person, such as for Mrs Business Glitter or for Pipers Cottage in the picture above, is actually against Facebook’s terms and conditions.
Facebook says; “It’s against the Facebook Terms to use your personal account to represent something other than yourself (ex: your business). If you’re using your account to represent something other than yourself, you could permanently lose access to your account” It’s not all doom and gloom. Facebook goes on to say that, “if you have created a personal account for your business you can convert it into a page”.
What are the benefits of having a Facebook page for your business?
- Having a page means that you don’t have to accept friend requests from your customers. All they have to do is click ‘like’ on your page.
- You won’t need to keep logging in and out to switch between your personal profile and your business profile.
- As mentioned above, you get access to the Facebook for Business features. This includes:
- Advertising options to help you promote your page
- Call to action button to whisk customers straight to your shop, sign up page or somewhere else you want them to go
- Access to insights so you can learn how often your posts are shared and who by, allowing you to form your strategy
- The ability to write posts and schedule them in advance. This means you don’t have to be online at the exact time you want your posts to be published. Handy!
Learn how to create a Facebook Page
If you’ve got a personal Facebook profile but are unsure about creating a page for your solo business, you’re not alone. There are plenty of other ladies in the same boat. That’s why I’m hosting a free workshop in Folkestone on 2nd July 2016. Click here to find out more and secure your place.