How to find blog topics as a small business owner

How to find blog topics as a small business owner

Being an entrepreneur is hard work. Not only do you need to create your products or services, but you need to market your business, be the sales person and keep your website up to date. In a previous blog post, I wrote about why your website needs content. Writing regular blog posts is a fantastic way to provide fresh content for your site.

Keeping up a blog can be difficult. Continually finding new things to write about can be a chore. But it doesn’t have to be if you use my tips.

Tips for finding blog topics

Übersuggest

Übersuggest is a keyword tool where you can put in a word or two related to your products or services and it will list a whole load of longer phrases, some of which could form the basis of blog posts. You can view those keywords in a list or the more visual amongst us, as a word cloud.
From this you can quickly pick out a few topics such as:

  • Rules for social media management
  • How to create a questionnaire using social media
  • Eight social media hacks
  • Social media statistics to wow you
  • Tips for using social media for outreach

Google autosuggest

When you start typing anything into Google, the clever little search engine starts to suggest what you might be searching for. This can be a great way to see what sort of things other people are looking for so you can put together a blog post to answer their questions.

Forums and Q&A sites

Nichola Stott from the Media Flow presented at the Content Marketing Show in 2014. She talked about using data mining to find buyer objections. You can then create content to overcome these objections.

Sites such as Quora and Mumsnet are amazing for uncovering the problems that your audience face. By using advanced search operators you can grab loads of ideas without having to trawl through the websites looking for them.
Nichola’s client sold kayaks. By finding questions asked on Mumsnet she was able to generate loads of content ideas, including camping with a kayak, kayaking with a bad back and how to capsize safely.

Slide from Nichola Stott's presentation on data mining to find buyer objections

Google AdWords Keyword Planner

Google’s Keyword Planner is a tool that is designed to help marketers put together their pay per click (PPC) adverts. However, it is also a great way to get ideas for blog topics. I searched for keywords based on the topic “virtual assistant” and by scrolling through the list it gave me some ideas that I could use as a basic for blog topics, including:

  • What is a virtual assistant?
  • Why hire a virtual assistant?
  • Becoming a virtual assistant
  • Starting a virtual assistant business

Just so you know, you do need a free AdWords account to access this tool.

Questions from customers

A really good place to start when brainstorming content ideas is thinking about the questions that your customers ask. If you find that similar questions are posed repeatedly, that’s ideal blog post material. When someone next asks that question you can forward them a link to your article that explains all they need to know. This makes you look prepared and professional. You’re also anticipating what people are likely to be searching for on Google, so by writing a blog post about it, your article can be found on Google.

If just one customer asks a question, it probably means others are thinking it. There are always going to be potential customers who don’t want to make the big leap to contacting you because they’re not sure about something. Use some of your blog posts to overcome objections and have people contact you when they’re closer to buying.

Read as much as you can

Magazines, blogs and web resources are an invaluable source of content ideas. Take note of the topics they are covering, the headlines they are using and their style of writing. Is there a different angle you could take on the same subject? Could you bring your unique experience and give an example of putting a technique into action? Are they missing tips or information for your specific niche audience?

Don’t think that just because someone else has written an article on the same topic that it’s been ‘done’. There are myriad ways to approach a topic and make it your own.

The content for this blog post has been taken from my ebook, An Introduction to Blogging for Business. To get your hands on a pdf of my book for free, all you have to do is sign up to the Business Glitter mailing list. As well as the 16-page ebook, you’ll also be subscribed to my monthly newsletter and be the first to hear about my latest training courses and online programmes.

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