Hello from Business Glitter!

Content writer and strategist

Does your business deserve some extra sparkle?

Content is a wonderful thing. It can be used to make your business more well known, encourage your ideal customers to visit your website, and increase sales.

If the idea of writing blog posts or getting into the nitty gritty of keyword research and SEO optimised content makes you want to run for the hills, don’t worry this is why I’m here. I can help you create a content strategy and even write the content for you.

Give your business the sparkle it deserves with Business Glitter.

Content planning and strategy consultant Business Glitter

GIVE YOUR CONTENT A BOOST

Chances are you’ve heard a lot about this ‘content’ malarky. Once you’ve set up your website you’ll need to have content on it. Content is words on static pages, blog posts, images, video and so on. But what’s the point of content?

The content on your website is what’s going to bring people to your website, turn those site visitors into paying customers, and then keep them coming back for more.

Content writing, planning and strategy

Services

Professional marketer and experienced content writer

Content is vital for your business success but there’s nothing worse than sitting looking at a blank screen desperately wondering what to write. You can define your audience, create a content strategy and plan what you’re going to create for the next few months or more, all with the help of Business Glitter. If you need an extra helping hand, Business Glitter can also write web content and blog posts for you.
Learn more about our services

Latest from Business Glitter

The Blog

How to create audience personas so your content resonates with your targets

How to create audience personas so your content resonates with your targets

It’s amazing what a difference knowing who you’re trying to target can make to your content. Trying to appeal to everyone can leave you appealing to nobody at all. So in order to create content that resonates with your target audience – i.e. the potential customers for your business – you need to know who…

How to find blog topics as a small business owner

How to find blog topics as a small business owner

Being an entrepreneur is hard work. Not only do you need to create your products or services, but you need to market your business, be the sales person and keep your website up to date. In a previous blog post, I wrote about why your website needs content. Writing regular blog posts is a fantastic…

What is Pinterest and how can it be used for small business marketing?

What is Pinterest and how can it be used for small business marketing?

What is Pinterest? Did you ever spend hours on end circling things in the Argos catalogue as a child? Er… just me? Pinterest is a like virtual version of this. You can ‘pin’ images from all over the internet or upload your own and curate your pins into boards based on themes. People use Pinterest…

Get your business blog organised with this free, easy to use tool

Get your business blog organised with this free, easy to use tool

Glitter bug, let me introduce to you… Trello. Trello is my go to tool for organising my blog, my to do list and my life in general. As a busy, plate-spinning business woman, you need structure and organisation in your life. If you’re a fan of a list, like me, you’ll love Trello. It’s an…

 5 essential tips to help small business owners write their first blog post

 5 essential tips to help small business owners write their first blog post

  Do you want more sales? Erm, yes please! It’s time to write your first blog post, lovely. To increase the number of customers buying your products or services you need more people knowing about your business, more visitors to your website, and more people on your list. How can you achieve all this? Blogging…

What’s the difference between a Facebook profile and a Facebook page?

What’s the difference between a Facebook profile and a Facebook page?

A common mistake amongst micro businesses is to set up a Facebook profile for their business. Instead, it’s necessary to create a page. This is the most professional way to market your business on Facebook and it opens up the features that the social network offers to businesses, which you wouldn’t get otherwise. Your Facebook…

Who's behind Business Glitter

Rachel Birchley

Hi, I’m Rachel. I’m a digital marketing professional with experience in content, social media, email, analytics, and SEO. Not satisfied with working 9-5 in the world of corporate marketing, I created Business Glitter so I could help small business owners with their content efforts.

You’re passionate about your business but running it all on your own means that you wish there are another three hours in the day – at least!

As a business owner you have to wear all the hats; sales expert, accountant, customer service extraordinaire, and of course you need to have time to create the products and services that you sell.

Add to that the need to market your business and it’s no wonder that steam starts to come out of your ears!

I provide free resources via blog posts, ebooks and printables to enable you to get your content effort off the ground.

Sign up to my mailing list to get your hands on a free 16-page ebook to download and keep, all about the basics of blogging for business. Sign up here.

Looking forward to meeting you. Come say ‘hi’ on my Facebook page 🙂

Speak soon

Rachel xx

Member of the Professional Copywriters' Network